Wholesale- and farm-level impacts of generic advertising: The case of catfish

A four-equation econometric model of the US catfish industry is estimated to determine the impacts of industry funded advertising on the wholesale and farm levels of the market. Results suggest that, despite the market power held by middlemen, the compaign has increased quasi-rents to producers. The...

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Veröffentlicht in:	Applied economics 1992-09, Vol.24 (9), p.959-968
Hauptverfasser:	Zidack, Walter, Kinnucan, Henry, Hatch, Upton
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Agricultural enterprises Commercial fishing Comparative studies Econometrics Economic models Economic theory Effects Fish farming Fishing industry Price levels Statistical analysis
Online-Zugang:	Volltext
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