Market shares in the UK passenger car market: marketing, expenditure and price effects, 1975-80

The share of the UK passenger car market maintained by imports rose from 6% in 1966 to 56% in 1980. The reasons for this increase have been studied in a number of areas. Here, the role of marketing competition in the UK market is analyzed. This is accomplished in the form of a comparison of 2 types...

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Veröffentlicht in:Applied economics 1984-08, Vol.16 (4), p.611-632
1. Verfasser: Murfin, Andy
Format: Artikel
Sprache:eng
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