Be green and clearly be seen: How consumer values and attitudes affect adoption of bicycle sharing

•Public bicycle sharing adoption intention is influenced by perceived value.•Attitudes towards greenness moderate the perceived value-intention relationship.•Enhances bicycle sharing adoption theory; advises stakeholders how to boost adoption. Environmental concerns have propelled public and private...

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Veröffentlicht in:Transportation research. Part F, Traffic psychology and behaviour Traffic psychology and behaviour, 2018-10, Vol.58, p.730-742
Hauptverfasser: Wang, Yacan, Douglas, Matthew A., Hazen, Benjamin Thomas, Dresner, Martin
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Sprache:eng
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