Acculturation, microculture and banking: an analysis of Hispanic consumers in the USA

Purpose - The purpose of this paper is to show that having a bank account is an important precursor to participating in the US financial mainstream. However, about 24 percent of Hispanic households in the USA are unbanked. This study seeks to examine whether the use of banks among Hispanic consumers...

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Veröffentlicht in:The Journal of services marketing 2008-09, Vol.22 (6), p.423-433
1. Verfasser: Gail Perry, Vanessa
Format: Artikel
Sprache:eng
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