A model of sales with differentiated and homogeneous goods

This paper extends the classical model of sales (Varian, 1980; Rosenthal, 1980) by adding product differentiation. Instead of uninformed (i.e. loyal) customers, our setting features “variety seekers”. These consumers regard the products as imperfect substitutes. As in the original model, the firms a...

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Veröffentlicht in:	Economics letters 2018-10, Vol.171, p.214-217
1. Verfasser:	Petkov, Vladimir
Format:	Artikel
Sprache:	eng
Schlagworte:	Bargaining Consumers Customers Differentiation Equilibrium Price dispersion Prices Product differentiation Profits Sales Studies
Online-Zugang:	Volltext
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