Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning
Although Russia is continually in the news, reliable information relating to the consumer behavior of Russian citizens is not available. Despite ongoing turmoil, free market economies should eventually emerge in Russia. In fact, Russia could represent one of the next major growth opportunities for U...
Gespeichert in:
| Veröffentlicht in: | Journal of marketing theory and practice 1995-07, Vol.3 (3), p.76-87 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 87 |
|---|---|
| container_issue | 3 |
| container_start_page | 76 |
| container_title | Journal of marketing theory and practice |
| container_volume | 3 |
| creator | Strutton, David True, Sheb L. Rody, Raymond C. |
| description | Although Russia is continually in the news, reliable information relating to the consumer behavior of Russian citizens is not available. Despite ongoing turmoil, free market economies should eventually emerge in Russia. In fact, Russia could represent one of the next major growth opportunities for U.S. exporters. This study evaluated Russian consumers perceptions toward domestic, German, Japanese and U.S. products. Russian consumer perceptions of "country-of-origin" characteristics differed significantly on 13 perceptual dimensions. Implications for strategic promotion and competitive positioning of U.S. goods in Russia are presented. |
| doi_str_mv | 10.1080/10696679.1995.11501697 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_212201866</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>40469765</jstor_id><sourcerecordid>40469765</sourcerecordid><originalsourceid>FETCH-LOGICAL-c2076-73672b74b5a1e46b8e143d5032d72c8db81c374ad5941bb3b1e0211b53c2baf13</originalsourceid><addsrcrecordid>eNqFUcFu1DAUjBBIlMIngCzuWfxix064rRZaKlVq1cLZshNn8SrxC3aiKr_Dl9ZpKByRLNmjmXmj58myD0B3QCv6CaiohZD1Duq63AGUFEQtX2RnUHOeS5Dly_ROonxVvc7exHiilLKqomfZ77s5Rqc9OaCP82ADubWhsePkEibYkQsM1h090b4lX3CwcXLNP_ElYhs_k71PR_dLdE-eA85-CkuOXX4T3NF5cj_ZYHFaRhvJg5t-kqth7F2jt5gOU2zAATe4Rt1idCty_vg2e9XpPtp3f-7z7MfF1--Hb_n1zeXVYX-dNwWVIpdMyMJIbkoNlgtTWeCsLSkrWlk0VWsqaJjkui1rDsYwA5YWAKZkTWF0B-w8-7jNHQP-mtOi6oRzSGtFVUBRUKiESCKxiZqAMQbbqTG4QYdFAVVrHeq5DrXWoZ7rSMb3m_EUJwx_XZzyxIoy8fuNdz59x6AfMPStmvTSY-iC9o2Liv0n4xGX455k</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>212201866</pqid></control><display><type>article</type><title>Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</title><source>EBSCOhost Business Source Complete</source><source>JSTOR Archive Collection A-Z Listing</source><creator>Strutton, David ; True, Sheb L. ; Rody, Raymond C.</creator><creatorcontrib>Strutton, David ; True, Sheb L. ; Rody, Raymond C.</creatorcontrib><description>Although Russia is continually in the news, reliable information relating to the consumer behavior of Russian citizens is not available. Despite ongoing turmoil, free market economies should eventually emerge in Russia. In fact, Russia could represent one of the next major growth opportunities for U.S. exporters. This study evaluated Russian consumers perceptions toward domestic, German, Japanese and U.S. products. Russian consumer perceptions of "country-of-origin" characteristics differed significantly on 13 perceptual dimensions. Implications for strategic promotion and competitive positioning of U.S. goods in Russia are presented.</description><identifier>ISSN: 1069-6679</identifier><identifier>EISSN: 1944-7175</identifier><identifier>DOI: 10.1080/10696679.1995.11501697</identifier><language>eng</language><publisher>Abingdon: Routledge</publisher><subject>Consumer advertising ; Consumer attitudes ; Consumer behavior ; Consumer goods ; Consumer goods industries ; Consumer research ; Countries ; Demographics ; Empirical Articles ; Exporters ; Imports ; International markets ; Market positioning ; Marketing ; Perceptions ; Rule of origin ; Sales promotions ; Statistical analysis ; Stereotypes ; Studies</subject><ispartof>Journal of marketing theory and practice, 1995-07, Vol.3 (3), p.76-87</ispartof><rights>Copyright 1995, Association of Marketing Theory and Practice, Inc. All rights reserved. 1995</rights><rights>Copyright 1995 Association of Marketing Theory and Practice, Inc.</rights><rights>Copyright Association of Marketing Theory and Practice Summer 1995</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c2076-73672b74b5a1e46b8e143d5032d72c8db81c374ad5941bb3b1e0211b53c2baf13</citedby><cites>FETCH-LOGICAL-c2076-73672b74b5a1e46b8e143d5032d72c8db81c374ad5941bb3b1e0211b53c2baf13</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/40469765$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/40469765$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,780,784,803,27924,27925,58017,58250</link.rule.ids></links><search><creatorcontrib>Strutton, David</creatorcontrib><creatorcontrib>True, Sheb L.</creatorcontrib><creatorcontrib>Rody, Raymond C.</creatorcontrib><title>Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</title><title>Journal of marketing theory and practice</title><description>Although Russia is continually in the news, reliable information relating to the consumer behavior of Russian citizens is not available. Despite ongoing turmoil, free market economies should eventually emerge in Russia. In fact, Russia could represent one of the next major growth opportunities for U.S. exporters. This study evaluated Russian consumers perceptions toward domestic, German, Japanese and U.S. products. Russian consumer perceptions of "country-of-origin" characteristics differed significantly on 13 perceptual dimensions. Implications for strategic promotion and competitive positioning of U.S. goods in Russia are presented.</description><subject>Consumer advertising</subject><subject>Consumer attitudes</subject><subject>Consumer behavior</subject><subject>Consumer goods</subject><subject>Consumer goods industries</subject><subject>Consumer research</subject><subject>Countries</subject><subject>Demographics</subject><subject>Empirical Articles</subject><subject>Exporters</subject><subject>Imports</subject><subject>International markets</subject><subject>Market positioning</subject><subject>Marketing</subject><subject>Perceptions</subject><subject>Rule of origin</subject><subject>Sales promotions</subject><subject>Statistical analysis</subject><subject>Stereotypes</subject><subject>Studies</subject><issn>1069-6679</issn><issn>1944-7175</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1995</creationdate><recordtype>article</recordtype><recordid>eNqFUcFu1DAUjBBIlMIngCzuWfxix064rRZaKlVq1cLZshNn8SrxC3aiKr_Dl9ZpKByRLNmjmXmj58myD0B3QCv6CaiohZD1Duq63AGUFEQtX2RnUHOeS5Dly_ROonxVvc7exHiilLKqomfZ77s5Rqc9OaCP82ADubWhsePkEibYkQsM1h090b4lX3CwcXLNP_ElYhs_k71PR_dLdE-eA85-CkuOXX4T3NF5cj_ZYHFaRhvJg5t-kqth7F2jt5gOU2zAATe4Rt1idCty_vg2e9XpPtp3f-7z7MfF1--Hb_n1zeXVYX-dNwWVIpdMyMJIbkoNlgtTWeCsLSkrWlk0VWsqaJjkui1rDsYwA5YWAKZkTWF0B-w8-7jNHQP-mtOi6oRzSGtFVUBRUKiESCKxiZqAMQbbqTG4QYdFAVVrHeq5DrXWoZ7rSMb3m_EUJwx_XZzyxIoy8fuNdz59x6AfMPStmvTSY-iC9o2Liv0n4xGX455k</recordid><startdate>19950701</startdate><enddate>19950701</enddate><creator>Strutton, David</creator><creator>True, Sheb L.</creator><creator>Rody, Raymond C.</creator><general>Routledge</general><general>Association of Marketing Theory and Practice</general><general>Taylor & Francis Ltd</general><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>19950701</creationdate><title>Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</title><author>Strutton, David ; True, Sheb L. ; Rody, Raymond C.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c2076-73672b74b5a1e46b8e143d5032d72c8db81c374ad5941bb3b1e0211b53c2baf13</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1995</creationdate><topic>Consumer advertising</topic><topic>Consumer attitudes</topic><topic>Consumer behavior</topic><topic>Consumer goods</topic><topic>Consumer goods industries</topic><topic>Consumer research</topic><topic>Countries</topic><topic>Demographics</topic><topic>Empirical Articles</topic><topic>Exporters</topic><topic>Imports</topic><topic>International markets</topic><topic>Market positioning</topic><topic>Marketing</topic><topic>Perceptions</topic><topic>Rule of origin</topic><topic>Sales promotions</topic><topic>Statistical analysis</topic><topic>Stereotypes</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Strutton, David</creatorcontrib><creatorcontrib>True, Sheb L.</creatorcontrib><creatorcontrib>Rody, Raymond C.</creatorcontrib><collection>CrossRef</collection><jtitle>Journal of marketing theory and practice</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Strutton, David</au><au>True, Sheb L.</au><au>Rody, Raymond C.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning</atitle><jtitle>Journal of marketing theory and practice</jtitle><date>1995-07-01</date><risdate>1995</risdate><volume>3</volume><issue>3</issue><spage>76</spage><epage>87</epage><pages>76-87</pages><issn>1069-6679</issn><eissn>1944-7175</eissn><abstract>Although Russia is continually in the news, reliable information relating to the consumer behavior of Russian citizens is not available. Despite ongoing turmoil, free market economies should eventually emerge in Russia. In fact, Russia could represent one of the next major growth opportunities for U.S. exporters. This study evaluated Russian consumers perceptions toward domestic, German, Japanese and U.S. products. Russian consumer perceptions of "country-of-origin" characteristics differed significantly on 13 perceptual dimensions. Implications for strategic promotion and competitive positioning of U.S. goods in Russia are presented.</abstract><cop>Abingdon</cop><pub>Routledge</pub><doi>10.1080/10696679.1995.11501697</doi><tpages>12</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1069-6679 |
| ispartof | Journal of marketing theory and practice, 1995-07, Vol.3 (3), p.76-87 |
| issn | 1069-6679 1944-7175 |
| language | eng |
| recordid | cdi_proquest_journals_212201866 |
| source | EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Consumer advertising Consumer attitudes Consumer behavior Consumer goods Consumer goods industries Consumer research Countries Demographics Empirical Articles Exporters Imports International markets Market positioning Marketing Perceptions Rule of origin Sales promotions Statistical analysis Stereotypes Studies |
| title | Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-21T18%3A18%3A25IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Russian%20Consumer%20Perceptions%20of%20Foreign%20and%20Domestic%20Consumer%20Goods:%20An%20Analysis%20of%20Country-of-Origin%20Stereotypes%20with%20Implications%20for%20Promotions%20and%20Positioning&rft.jtitle=Journal%20of%20marketing%20theory%20and%20practice&rft.au=Strutton,%20David&rft.date=1995-07-01&rft.volume=3&rft.issue=3&rft.spage=76&rft.epage=87&rft.pages=76-87&rft.issn=1069-6679&rft.eissn=1944-7175&rft_id=info:doi/10.1080/10696679.1995.11501697&rft_dat=%3Cjstor_proqu%3E40469765%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=212201866&rft_id=info:pmid/&rft_jstor_id=40469765&rfr_iscdi=true |