World Heritage site as a label in branding a place

Purpose – The purpose of this paper is to argue that the World Heritage Site (WHS) status as a label plays an important role in branding, creating awareness among the tourists and promoting a specific place – be it natural or cultural. Design/methodology/approach – The study is based on qualitative...

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Veröffentlicht in:	Journal of Cultural Heritage Management and Sustainable Development 2015-11, Vol.5 (3), p.210-223
Hauptverfasser:	Hassan, Azizul, Rahman, Mizan
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand identification Case studies Consumers Cultural heritage Historic sites Marketing Qualitative research Social research Supply & demand Sustainability Tourism Tourists World Heritage Areas
Online-Zugang:	Volltext
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