Business relationship framework in Indonesia: relationship marketing vs transaction cost

Purpose – This paper aims to explore business relationship framework between two companies. In this research, relationship marketing and transaction cost were used as frameworks to analyze business relationship of two different kinds of companies in Indonesia, oil company and hypermarket. Gronroos (...

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Veröffentlicht in:	Journal of Asia business studies 2016-01, Vol.10 (1), p.61-77
Hauptverfasser:	Setyawan, Anton Agus, Purwanto, Bernardinus Maria, Dharmmesta, Basu Swastha, Nugroho, Sahid Susilo
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Efficiency Gas industry GDP Gross Domestic Product International business Marketing Petroleum industry Rationality Regulation Relationship marketing Research design Retail stores Strategy Suppliers Supply chains
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