Examining the usability of an online virtual tour-guiding platform for cultural tourism education

Technology innovation in the tourism industry serves as a vehicle to meet the increasing need for remarkable tourist experiences. This study aims to construct a virtual reality tour-guiding platform and then establish a technology acceptance model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. 391 students from a technological university in Taiwan participated in the study. Results indicated their learning effectiveness and technology acceptance within the education system. Interaction was an exogenous variable that has an indirect effect on technology use, implying the importance of interaction between people and devices within a digital tour environment.