Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens

Generation-Z (Gen-Z) is entering the workforce with differing personal and professional expectations from previous generations. Further, those expectations tend to vary by gender. At the same time, workplace environments, and the social structures that underpin the workplace, are slow to change. Adv...

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Veröffentlicht in:	Journal of advertising education 2018-05, Vol.22 (1), p.7-22
Hauptverfasser:	Grow, Jean M., Yang, Shiyu
Format:	Artikel
Sprache:	eng
Schlagworte:	Access to Information Advertising Advertising agencies Age Groups Career Choice Careers College Students Communication Skills Corporate culture Creativity Education Education Work Relationship Expectation Family Work Relationship Females Gender Gender Differences Generation Z Internship Programs Job Satisfaction Labor Force Leadership Males Men Millennials Minority & ethnic groups Multiculturalism & pluralism Networks Occupational Aspiration Organizational Culture Professionals Resistance (Psychology) Skills Social Capital Social Change Social Psychology Soft skills Statistical Data Student Attitudes Students Studies Success Teachers Theory Women Young adults
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