Corporate social responsibility as a marketing strategy in foreign markets

Purpose – The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this paper is to investigate how multinational companies (MNCs) manage CSR activities in emerging markets to aid the...

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Veröffentlicht in:	International marketing review 2016-07, Vol.33 (4), p.530-554
Hauptverfasser:	Hadjikhani, Amjad, Lee, Joong Woo, Park, Sohee
Format:	Artikel
Sprache:	eng
Schlagworte:	Emerging markets Ethics Foreign business International marketing Knowledge Legitimacy Market positioning Market strategy Marketing Researchers Social responsibility Society Value creation
Online-Zugang:	Volltext
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