Novel Method of Price Determination based on Reference Price

This paper deals with the issue of optimal price determination. Price determination is a matter of high importance in both the academic community and managerial practices. The aim of the paper is to present a novel method of price determination based on reference price. The method presented is inspi...

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Veröffentlicht in:	Inžinerinė ekonomika 2018-01, Vol.29 (1), p.13
Hauptverfasser:	Schüller, David, Pekárek, Jan, Chlebovský, Vít, Šimberová, Iveta
Format:	Artikel
Sprache:	eng
Schlagworte:	Alternative approaches Customers Decision making Fuzzy sets Market shares Willingness to pay
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