A study on the impact of consumer risk perception and innovativeness on online shopping in India

Purpose – The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk (PR). Design/methodology/approac...

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Veröffentlicht in:	International journal of retail & distribution management 2015-02, Vol.43 (2), p.148-166
Hauptverfasser:	Thakur, Rakhi, Srivastava, Mala
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Customers Electronic commerce Hypotheses Hypothesis testing Information systems Innovations Internet Marketing Marketing strategy/methods Perceptions Product development Purchasing Retail stores Shopping Studies Technology adoption
Online-Zugang:	Volltext
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