Rethinking the role of the learned intermediary: The effect of direct-to-consumer advertising on litigation

A court ruling overturned the pharmaceutical industry's protection from obligation to warn patients directly about their prescription products in the case of direct-to-consumer advertising. The case "Perez v. Wyeth Laboratories Inc" will help make pharmaceutical companies more account...

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Veröffentlicht in:	JAMA : the journal of the American Medical Association 2000-11, Vol.284 (17), p.2241
1. Verfasser:	Gemperli, Marcel P
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Court decisions Patients Pharmaceutical industry Physicians
Online-Zugang:	Volltext
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