The BoP business paradigm: what it promotes and what it conceals
The Bottom of the Pyramid (BoP) is a popular paradigm within management circles concerning those in poverty. In this paper, we develop a critical analysis of BoP discourse and practice, drawing particularly on the works of Laclau and Mouffe, and enriched by post-development thinking as expressed in...
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| Veröffentlicht in: | Oxford development studies 2018-07, Vol.46 (3), p.411-429 |
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| creator | Peredo, Ana Maria Montgomery, Nick McLean, Murdith |
| description | The Bottom of the Pyramid (BoP) is a popular paradigm within management circles concerning those in poverty. In this paper, we develop a critical analysis of BoP discourse and practice, drawing particularly on the works of Laclau and Mouffe, and enriched by post-development thinking as expressed in the works of Esteva and Escobar, among others. We argue that the BoP paradigm functions to reinforce market capitalist hegemony and - vitally - to conceal economic alternatives. Using the concepts of 'discourse', 'hegemony' and 'performativity', we analyse the politics of language and representation in the BoP discourse. Finally, we point to modes of scholarship that contribute to the nurturing and performance of diverse, non-capitalist economic worlds. |
| doi_str_mv | 10.1080/13600818.2017.1399998 |
| format | Article |
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| ispartof | Oxford development studies, 2018-07, Vol.46 (3), p.411-429 |
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| language | eng |
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| source | PAIS Index; Business Source Complete |
| subjects | Capitalism Discourse Discourse analysis Hegemony Laclau, Ernesto (1935-2014) Mouffe, Chantal Paradigms Performativity Politics Poverty Representation Scholarship |
| title | The BoP business paradigm: what it promotes and what it conceals |
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