Customer satisfaction: the project manager's role

The project manager's role in ensuring customer satisfaction is examined. The many groups of customers for a project are identified and the importance of meeting their expectations is explained. Some guidelines for successful customer interaction are given. The role of customer satisfaction in...

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Veröffentlicht in:International journal of project management 1992-05, Vol.10 (2), p.123-127
1. Verfasser: R Ireland, L
Format: Artikel
Sprache:eng
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Zusammenfassung:The project manager's role in ensuring customer satisfaction is examined. The many groups of customers for a project are identified and the importance of meeting their expectations is explained. Some guidelines for successful customer interaction are given. The role of customer satisfaction in quality is highlighted.
ISSN:0263-7863
1873-4634
DOI:10.1016/0263-7863(92)90065-H