The effects of scarcity on consumer decision journeys
Research in marketing often begins with two assumptions: that consumers are able to choose among desirable products, and that they have sufficient resources to buy them. However, many consumer decision journeys are constrained by a scarcity of products and/or a scarcity of resources. We review resea...
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| Veröffentlicht in: | Journal of the Academy of Marketing Science 2019-05, Vol.47 (3), p.532-550 |
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| container_end_page | 550 |
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| container_issue | 3 |
| container_start_page | 532 |
| container_title | Journal of the Academy of Marketing Science |
| container_volume | 47 |
| creator | Hamilton, Rebecca Thompson, Debora Bone, Sterling Chaplin, Lan Nguyen Griskevicius, Vladas Goldsmith, Kelly Hill, Ronald John, Deborah Roedder Mittal, Chiraag O’Guinn, Thomas Piff, Paul Roux, Caroline Shah, Anuj Zhu, Meng |
| description | Research in marketing often begins with two assumptions: that consumers are able to choose among desirable products, and that they have sufficient resources to buy them. However, many consumer decision journeys are constrained by a scarcity of products and/or a scarcity of resources. We review research in marketing, psychology, economics and sociology to construct an integrative framework outlining how these different types of scarcity individually and jointly influence consumers at various stages of their decision journeys. We outline avenues for future research and discuss implications for developing consumer-based marketing strategies. |
| doi_str_mv | 10.1007/s11747-018-0604-7 |
| format | Article |
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All Rights Reserved.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c559t-50590859169ddca723bdce9385792cb102299b63b19b7586e636c7ce0dcd3acf3</citedby><cites>FETCH-LOGICAL-c559t-50590859169ddca723bdce9385792cb102299b63b19b7586e636c7ce0dcd3acf3</cites><orcidid>0000-0003-1515-4590</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://link.springer.com/content/pdf/10.1007/s11747-018-0604-7$$EPDF$$P50$$Gspringer$$H</linktopdf><linktohtml>$$Uhttps://link.springer.com/10.1007/s11747-018-0604-7$$EHTML$$P50$$Gspringer$$H</linktohtml><link.rule.ids>315,781,785,27349,27929,27930,33779,41493,42562,51324</link.rule.ids></links><search><creatorcontrib>Hamilton, Rebecca</creatorcontrib><creatorcontrib>Thompson, Debora</creatorcontrib><creatorcontrib>Bone, Sterling</creatorcontrib><creatorcontrib>Chaplin, Lan Nguyen</creatorcontrib><creatorcontrib>Griskevicius, Vladas</creatorcontrib><creatorcontrib>Goldsmith, Kelly</creatorcontrib><creatorcontrib>Hill, Ronald</creatorcontrib><creatorcontrib>John, Deborah Roedder</creatorcontrib><creatorcontrib>Mittal, Chiraag</creatorcontrib><creatorcontrib>O’Guinn, Thomas</creatorcontrib><creatorcontrib>Piff, Paul</creatorcontrib><creatorcontrib>Roux, Caroline</creatorcontrib><creatorcontrib>Shah, Anuj</creatorcontrib><creatorcontrib>Zhu, Meng</creatorcontrib><title>The effects of scarcity on consumer decision journeys</title><title>Journal of the Academy of Marketing Science</title><addtitle>J. of the Acad. 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We outline avenues for future research and discuss implications for developing consumer-based marketing strategies.</description><subject>Business and Management</subject><subject>Consumer behavior</subject><subject>Consumer goods</subject><subject>Consumers</subject><subject>Decision-making</subject><subject>Economic aspects</subject><subject>Economic theory</subject><subject>Economics</subject><subject>Marketing</subject><subject>Marketing research</subject><subject>Review Paper</subject><subject>Social aspects</subject><subject>Social Sciences</subject><subject>Sociology</subject><issn>0092-0703</issn><issn>1552-7824</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>N95</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>BHHNA</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNp10c1q3DAUBWBREsjk5wGyMxS6qqZXkmVZyyE0bSDQzWQtZPnaozBjp7o2dN6-Sl1oBxIEEojvSEKHsVsBawFgvpAQpjQcRM2hgpKbD2wltJbc1LI8YysAKzkYUBfskugZAEpVlSumtzsssOswTFSMXUHBpxCnYzEORRgHmg-YihZDpJh3nsc5DXika3be-T3hzd_1ij3df93efeePP7493G0eedDaTlyDtlBrKyrbtsEbqZo2oFW1NlaGRoCU1jaVaoRtjK4rrFQVTEBoQ6t86NQV-7ic-5LGnzPS5P68IF_ppBAghCxrmxVfVO_36OLQjVPyoccBk9-PA3Yxb290rSpVGlVmv37D59HiIYY3A59OAtlM-Gvq_UzkTuHn_2AzUxyQ8kSx3020-BMuFh7SSJSwcy8pHnw6OgHutVa31Opyre61VmdyRi4ZynboMf37kvdDvwHONKHb</recordid><startdate>20190515</startdate><enddate>20190515</enddate><creator>Hamilton, Rebecca</creator><creator>Thompson, Debora</creator><creator>Bone, Sterling</creator><creator>Chaplin, Lan Nguyen</creator><creator>Griskevicius, Vladas</creator><creator>Goldsmith, Kelly</creator><creator>Hill, Ronald</creator><creator>John, Deborah Roedder</creator><creator>Mittal, Chiraag</creator><creator>O’Guinn, Thomas</creator><creator>Piff, Paul</creator><creator>Roux, Caroline</creator><creator>Shah, Anuj</creator><creator>Zhu, Meng</creator><general>Springer US</general><general>Springer</general><general>Springer Nature B.V</general><scope>AAYXX</scope><scope>CITATION</scope><scope>N95</scope><scope>XI7</scope><scope>3V.</scope><scope>7U4</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88G</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BHHNA</scope><scope>CCPQU</scope><scope>DWI</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope><scope>WZK</scope><orcidid>https://orcid.org/0000-0003-1515-4590</orcidid></search><sort><creationdate>20190515</creationdate><title>The effects of scarcity on consumer decision journeys</title><author>Hamilton, Rebecca ; 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| ispartof | Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.532-550 |
| issn | 0092-0703 1552-7824 |
| language | eng |
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| source | Sociological Abstracts; EBSCOhost Business Source Complete; SpringerLink Journals - AutoHoldings |
| subjects | Business and Management Consumer behavior Consumer goods Consumers Decision-making Economic aspects Economic theory Economics Marketing Marketing research Review Paper Social aspects Social Sciences Sociology |
| title | The effects of scarcity on consumer decision journeys |
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