Fermentation in the China Beer Industry

We have highlighted how the structure of the China brewing industry affects the nature of competition within that industry. A typology of four configurations was presented, along with the key industry characteristics of each. We argue that because China is such a vast country, competing in China req...

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Veröffentlicht in:	Organizational dynamics 2006-01, Vol.35 (1), p.32-48
Hauptverfasser:	SLOCUM, JOHN W., CONDER, WENDY, CORRADINI, ELTHON, FOSTER, ROY, FRAZER, ROBYN, LEI, DAVID, MCGUIRE, MIKE, ROSS, JOHN, SCOTT, STAN
Format:	Artikel
Sprache:	eng
Schlagworte:	Breweries Competition Economies of scale Industrywide conditions Market strategy Production planning Standardization Studies
Online-Zugang:	Volltext
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