Understanding the Shopping Experience and Its Implications for Malls as Marketing Media: Attracting and Retaining Customers through Fashion, Service, and Improved Food Options

A satisfying shopping experience is critical to a mall's ability to draw crowds and to its effectiveness as a marketing medium. The authors devised a scale to measure mall-shopping experience. They conducted interviews to collect consumers' accounts of experiences in malls, then developed...

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Veröffentlicht in:	Journal of advertising research 2018-06, Vol.58 (2), p.151-164
Hauptverfasser:	Hu, Haiyan, Jasper, Cynthia R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Patronage Shopping centers Socialization Studies
Online-Zugang:	Volltext
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