Consumer empowerment in insurance: Effects on performance risk perceptions in decision making

PurposeThe purpose of this paper is to enhance the understanding of consumer empowerment in the relationship between consumers and service providers. It draws on self-efficacy theory to conceptualize consumer empowerment and explain the impact on perceived performance risk in insurance decision maki...

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Veröffentlicht in:	International journal of bank marketing 2018-09, Vol.36 (6), p.1073-1097
Hauptverfasser:	Buehler, Pascal, Maas, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	Bank marketing Consumer behavior Consumer protection Consumers Decision making Digital technology Empowerment Insurance industry Insurance policies Perceptions Power Self image Self-efficacy
Online-Zugang:	Volltext
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