International orientation and cross-functional integration in new product development
Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between interna...
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| Veröffentlicht in: | Asian business & management 2017-12, Vol.16 (4-5), p.226-252 |
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| creator | Cho, Jinwan Kim, Eunmi Jeong, Insik |
| description | Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between international orientation and cross-functional integration in new product development (NPD). The results reveal that internationally oriented firms can gain crucial market expertise for successful NPD, and cross-functional integration amplifies the benefits of international orientation. Consistent with the organizational learning perspective, this study highlights the importance of forming an organizational culture that actively pursues foreign market opportunities and promotes collaboration among functional areas. |
| doi_str_mv | 10.1057/s41291-017-0024-4 |
| format | Article |
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| issn | 1472-4782 1476-9328 |
| language | eng |
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| source | Springer Online Journals Complete |
| subjects | Asian Culture Business and Management Corporate culture Experts International Business Manufacturing Organizational culture Organizational learning Product development Research Article |
| title | International orientation and cross-functional integration in new product development |
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