The difficulties in using a cost leadership strategy in emerging markets

Purpose - Strategic contingency theory maintains that a successful strategy should fit the features of the environment in which it is implemented, suggesting that different strategies are required in different world markets. In contrast, Porter posited three generic strategies, and asserted that to...

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Veröffentlicht in:	International journal of emerging markets 2008-04, Vol.3 (2), p.125-139
Hauptverfasser:	Baack, Daniel W., Boggs, David J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive advantage Competitive strategy Efficiency Emerging markets Industrialized nations Market economies Market strategy Multinational companies Multinational corporations Statistical analysis
Online-Zugang:	Volltext
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