Gaming and entertainment - an imperfect union?

By adding family entertainment to its table and machine games, Las Vegas has created a new concept of gaming packaged in destination entertainment. Some of the projects so packaged have been successful, while others are misconceived and are performing below optimum levels. The diverse nature of game...

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Veröffentlicht in:The Cornell hotel and restaurant administration quarterly 1995-04, Vol.36 (2), p.79
Hauptverfasser: Christiansen, Eugene Ma, Brinkerhoff-Jacobs, Julie
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Brinkerhoff-Jacobs, Julie
description By adding family entertainment to its table and machine games, Las Vegas has created a new concept of gaming packaged in destination entertainment. Some of the projects so packaged have been successful, while others are misconceived and are performing below optimum levels. The diverse nature of games and entertainment does not automatically guarantee a successful union, because each serves different consumer needs and requires different management strategies. Based on observations of the Las Vegas experience, some types of entertainment constitute a better complement to gaming than others. For example, location-based entertainment such as revues and circuses appear to be good complements, as is shopping. However, interactive video and feature films have been poor complements because they provide experiences similar to the games themselves. Regardless of whether a particular type of entertainment is potentially synergistic with gaming, poorly executed entertainment projects will distract from a casino's gaming package.
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identifier ISSN: 0010-8804
ispartof The Cornell hotel and restaurant administration quarterly, 1995-04, Vol.36 (2), p.79
issn 0010-8804
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language eng
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subjects Amusement parks
Business growth
Casinos
Circuses
Consumers
Consumption
Entertainment
Entertainment industry
Families & family life
Games
Gaming machines
Hospitality industry
Legalized gambling
Leisure
Manycompanies
Market strategy
Marriage
Resorts & spas
Riverboat casinos
Services
Strategic planning
Success
Target markets
title Gaming and entertainment - an imperfect union?
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