Matching strategy with performance

A survey of small independent restaurants investigated the link between a restaurant's business strategies and its performance. The results suggest that successful restaurants are less aggressive than are low-performing ones. Less-successful restaurants devote a large percentage of their resour...

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Bibliographische Detailangaben
Veröffentlicht in:	The Cornell hotel and restaurant administration quarterly 1999-08, Vol.40 (4), p.91-96
Hauptverfasser:	Jogaratnam, Giri, Tse, Eliza C., Olsen, Michael D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Aggressiveness Competition Competitive advantage Hospitality industry Hypotheses Market positioning Market shares Market strategy Problem solving Quality of service Restaurants Statistical analysis Strategic management Studies Success Trends
Online-Zugang:	Volltext
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