The Impact of Restaurant Table Characteristics on Meal Duration and Spending
Restaurateurs seeking to maximize revenues should look carefully at how long their tables are occupied and at how much the average diner spends. This study examines two aspects of the restaurant environment—table type and table location—to determine whether the placement or configuration of a dining...
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| Veröffentlicht in: | The Cornell hotel and restaurant administration quarterly 2004-11, Vol.45 (4), p.333-346 |
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| container_title | The Cornell hotel and restaurant administration quarterly |
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| creator | Kimes, Sheryl E. Robson, Stephani K. A. |
| description | Restaurateurs seeking to maximize revenues should look carefully at how long their tables are occupied and at how much the average diner spends. This study examines two aspects of the restaurant environment—table type and table location—to determine whether the placement or configuration of a dining table (in particular, whether it has an architectural anchor) has measurable effects on duration and average check, which were combined to show average spending per minute (SPM). An analysis of more than fourteen hundred meal transactions at a 210-seat, casual Mexican-style restaurant found that the SPM for parties at booths was slightly higher than average, while the SPM for diners at banquette tables was below the average. Ironically, tables in poor locations in the dining room generated SPM values higher than supposedly good tables. These findings suggest that restaurant designers reexamine the use of banquettes and not be overly concerned about “bad” tables. |
| doi_str_mv | 10.1177/0010880404270063 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0010-8804 |
| ispartof | The Cornell hotel and restaurant administration quarterly, 2004-11, Vol.45 (4), p.333-346 |
| issn | 0010-8804 1938-9655 1552-3853 1938-9663 |
| language | eng |
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| source | SAGE Publications; Alma/SFX Local Collection |
| subjects | Consumer behavior Design Designers Economic aspects Facilities planning Hospitality industry Influence Interior design Inventory Management Music Privacy Regression analysis Restaurant industry Restaurants Revenue management Studies Table etiquette |
| title | The Impact of Restaurant Table Characteristics on Meal Duration and Spending |
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