Basic Marketing: First Canadian Edition
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| Veröffentlicht in: | Journal of marketing 1976-04, Vol.40 (2), p.121-122 |
|---|---|
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| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 122 |
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| container_issue | 2 |
| container_start_page | 121 |
| container_title | Journal of marketing |
| container_volume | 40 |
| creator | Wyckham, Robert G. |
| description | |
| doi_str_mv | 10.2307/1251020 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1976-04, Vol.40 (2), p.121-122 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_proquest_journals_209275323 |
| source | Business Source Complete; Alma/SFX Local Collection; JSTOR |
| subjects | Marketing Product development Research methodology |
| title | Basic Marketing: First Canadian Edition |
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