Buying a Way of Living...Consumer Buying for Better Living

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Veröffentlicht in:	Journal of marketing 1962, Vol.26 (2), p.122
1. Verfasser:	Yoder, Wallace O
Format:	Review
Sprache:	eng
Schlagworte:	Marketing
Online-Zugang:	Volltext
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creator	Yoder, Wallace O
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source	Alma/SFX Local Collection; JSTOR; EBSCOhost Business Source Complete
subjects	Marketing
title	Buying a Way of Living...Consumer Buying for Better Living
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