Marketing Intelligence for Top Management
A number of large companies already have marketing intelligence departments, and others are planning to activate them. What lies behind this recent development in marketing management? What is meant by "marketing intelligence"? How does a company organize for it, and what benefits may be d...
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| Veröffentlicht in: | Journal of marketing 1965-10, Vol.29 (4), p.19-24 |
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| Format: | Artikel |
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| container_end_page | 24 |
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| container_issue | 4 |
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| container_title | Journal of marketing |
| container_volume | 29 |
| creator | Kelley, William T. |
| description | A number of large companies already have marketing intelligence departments, and others are planning to activate them. What lies behind this recent development in marketing management? What is meant by "marketing intelligence"? How does a company organize for it, and what benefits may be derived from it? Here is the rationale behind this new staff function of business. |
| doi_str_mv | 10.1177/002224296502900405 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2429 |
| ispartof | Journal of marketing, 1965-10, Vol.29 (4), p.19-24 |
| issn | 0022-2429 1547-7185 |
| language | eng |
| recordid | cdi_proquest_journals_209264794 |
| source | Periodicals Index Online; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing; Alma/SFX Local Collection |
| subjects | Business management Business structures Communication Communication channels Consumer goods industries Economic research Executives Information management Intelligence services Marketing Organizational communication Subsidiary companies |
| title | Marketing Intelligence for Top Management |
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