Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets

This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut open-source software. The financial benefits obtained using the proto...

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Veröffentlicht in:	arXiv.org 2007-06
Hauptverfasser:	Wiggins, Ralphe, Tomlin, John A
Format:	Artikel
Sprache:	eng
Schlagworte:	Open source software Optimization Source code Websites
Online-Zugang:	Volltext
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