Seeking sincerity, finding forgiveness: YouTube apologies as image repair

•A majority of comments (70%) were directed to the public or other commenters.•A majority of comments (62%) referred to beliefs about the public figures’ reputations.•Negative comments about reputation related to perceptions of apology insincerity; positive comments to perceptions of apology sinceri...

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Veröffentlicht in:	Public relations review 2018-09, Vol.44 (3), p.393-406
Hauptverfasser:	Sandlin, Jean Kelso, Gracyalny, Monica L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Apologies Audiences Crisis management Emotions Function Image repair Internet Management of crises Mass media images Perceptions Public figures Public relations Reputations Scholarship Social media Social networks Studies YouTube
Online-Zugang:	Volltext
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