A Note on Never-Buyers
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| Veröffentlicht in: | Journal of marketing research 1970-11, Vol.7 (4), p.536-538 |
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| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 538 |
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| container_issue | 4 |
| container_start_page | 536 |
| container_title | Journal of marketing research |
| container_volume | 7 |
| creator | Ehrenberg, A. S. C. |
| description | |
| doi_str_mv | 10.1177/002224377000700418 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0022-2437 |
| ispartof | Journal of marketing research, 1970-11, Vol.7 (4), p.536-538 |
| issn | 0022-2437 1547-7193 |
| language | eng |
| recordid | cdi_proquest_journals_208766529 |
| source | Jstor Complete Legacy; Business Source Complete; Alma/SFX Local Collection |
| subjects | Binomial distribution Brands Hypotheses Marketing Modeling Observational research Population estimates Purchasing Research Notes and Communications Statistical variance Trend analysis Trends |
| title | A Note on Never-Buyers |
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