Market segment response to the marketing decision varables

Market segment response to the marketing decision varables

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Veröffentlicht in:Journal of marketing research 1974-11, Vol.11 (4), p.399
1. Verfasser: McCann, John M
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising expenditures
Estimates
Market segments
Market shares
Marketing
Random variables
Response rates
Time series
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ispartof Journal of marketing research, 1974-11, Vol.11 (4), p.399
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1547-7193
language eng
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source Business Source Complete; Alma/SFX Local Collection; JSTOR
subjects Advertising
Advertising expenditures
Estimates
Market segments
Market shares
Marketing
Random variables
Response rates
Time series
title Market segment response to the marketing decision varables
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