A Comprehensive Study of CRM through Data Mining Techniques

In today's competitive scenario in corporate world, "Customer Retention" strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of...

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Veröffentlicht in:	arXiv.org 2012-05
Hauptverfasser:	Md Rashid Farooqi, Raza, Khalid
Format:	Artikel
Sprache:	eng
Schlagworte:	Business competition Customer relationship management Customer retention Customer satisfaction Customer services Data mining Fraud Risk assessment
Online-Zugang:	Volltext
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