A Comprehensive Study of CRM through Data Mining Techniques
In today's competitive scenario in corporate world, "Customer Retention" strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of...
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| Veröffentlicht in: | arXiv.org 2012-05 |
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| creator | Md Rashid Farooqi Raza, Khalid |
| description | In today's competitive scenario in corporate world, "Customer Retention" strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of data mining applications, opportunities and challenges in CRM. It covers the topic such as customer retention, customer services, risk assessment, fraud detection and some of the data mining tools which are widely used in CRM. |
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| issn | 2331-8422 |
| language | eng |
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| source | Free E- Journals |
| subjects | Business competition Customer relationship management Customer retention Customer satisfaction Customer services Data mining Fraud Risk assessment |
| title | A Comprehensive Study of CRM through Data Mining Techniques |
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