Children's Preferences of Selected Print Appeals
The study here investigated the relationship between selected print appeals (as defined by the social situation portrayed in the advertisement) and their relative preferences among children at the ages of five, eight, and eleven. These relationships were tested through a field experiment involving a...
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| Veröffentlicht in: | Journal of advertising 1974-10, Vol.3 (4), p.34-38 |
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| container_end_page | 38 |
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| container_issue | 4 |
| container_start_page | 34 |
| container_title | Journal of advertising |
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| creator | Cagley, James W. |
| description | The study here investigated the relationship between selected print appeals (as defined by the social situation portrayed in the advertisement) and their relative preferences among children at the ages of five, eight, and eleven. These relationships were tested through a field experiment involving a total of 120 children.
Results indicated that when the factors of age, sex, and type of ad are simultaneously considered, the results become complex and dependent upon specific levels within each factor. That is, the preference for social situations portrayed in ads was not the same for all age groupings and was dependent on the sex of the subject within given age groupings. |
| doi_str_mv | 10.1080/00913367.1974.10672553 |
| format | Article |
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Results indicated that when the factors of age, sex, and type of ad are simultaneously considered, the results become complex and dependent upon specific levels within each factor. That is, the preference for social situations portrayed in ads was not the same for all age groupings and was dependent on the sex of the subject within given age groupings.</description><subject>Adults</subject><subject>Advertising</subject><subject>Advertising research</subject><subject>Age</subject><subject>Age groups</subject><subject>Analysis of variance</subject><subject>Children</subject><subject>Children & youth</subject><subject>Children, Appeal to</subject><subject>Marketing</subject><subject>Preferences</subject><subject>Research design</subject><subject>Snacking</subject><subject>Television 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These relationships were tested through a field experiment involving a total of 120 children.
Results indicated that when the factors of age, sex, and type of ad are simultaneously considered, the results become complex and dependent upon specific levels within each factor. That is, the preference for social situations portrayed in ads was not the same for all age groupings and was dependent on the sex of the subject within given age groupings.</abstract><cop>Provo</cop><pub>Taylor & Francis Group</pub><doi>10.1080/00913367.1974.10672553</doi><tpages>5</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0091-3367 |
| ispartof | Journal of advertising, 1974-10, Vol.3 (4), p.34-38 |
| issn | 0091-3367 1557-7805 |
| language | eng |
| recordid | cdi_proquest_journals_208444725 |
| source | Jstor Complete Legacy; PAIS Index; Business Source Complete; Taylor & Francis Journals Complete |
| subjects | Adults Advertising Advertising research Age Age groups Analysis of variance Children Children & youth Children, Appeal to Marketing Preferences Research design Snacking Television commercials Toothpaste |
| title | Children's Preferences of Selected Print Appeals |
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