How a perceived status change increase consumers’ tendency toward consumption through double psychological mechanisms

While previous research has demonstrated that status significantly affects consumer behaviour, most studies have examined objective status rather than perceived status. The present article, therefore, aims to examine how a perceived change in status affects consumers’ status consumption as well as t...

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Veröffentlicht in:	Asian journal of social psychology 2018-03, Vol.21 (1-2), p.65-73
Hauptverfasser:	Zhao, Taiyang, Jin, Xiaotong, Song, Wei, Cui, Hongjing, Ding, Jianlue
Format:	Artikel
Sprache:	eng
Schlagworte:	Compensation Consumer behavior consumer behaviour Consumers Consumption Marketing Motivation perceived status change Psychological research self‐compensation self‐presentation status consumption subjective status Threats
Online-Zugang:	Volltext
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