Modeling Attractiveness and Multiple Clicks in Sponsored Search Results

Click models are an important tool for leveraging user feedback, and are used by commercial search engines for surfacing relevant search results. However, existing click models are lacking in two aspects. First, they do not share information across search results when computing attractiveness. Secon...

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Veröffentlicht in:	arXiv.org 2014-01
Hauptverfasser:	Govindaraj, Dinesh, Wang, Tao, Vishwanathan, S V N
Format:	Artikel
Sprache:	eng
Schlagworte:	Fatigue Search engines Service introduction Surfacing
Online-Zugang:	Volltext
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