Doing the right things or doing things right?

Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative forms of rationality and discuss what these would imply. Design/methodology/approach...

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Veröffentlicht in:	Corporate communications 2016-04, Vol.21 (2), p.142-159
Hauptverfasser:	Falkheimer, Jesper, Heide, Mats, Simonsson, Charlotte, Zerfass, Ansgar, Verhoeven, Piet
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Business communications Communication Corporate communications Empirical analysis Interviews Managers Marketing Paradoxes Professionals Rationality Reflexivity Researchers Strategic management Think tanks
Online-Zugang:	Volltext
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