Product information diffusion in a social network

There is a need to understand how to: spread product information to maximum range, identifying influential users, and analyze how they are intrinsically connected in a social network. In this paper, we collected tweets of Huawei Mate 9 to analyze users’ information behavior such as tweeting, forward...

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Bibliographische Detailangaben

Veröffentlicht in:	Electronic commerce research 2020-03, Vol.20 (1), p.3-19
Hauptverfasser:	Zhang, Ling, Luo, Manman, Boncella, Robert J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Computer Communication Networks Data Structures and Information Theory e-Commerce/e-business Empirical analysis Information dissemination Information seeking behavior IT in Business Operations Research/Decision Theory Product information Search engines Social networks User friendly products
Online-Zugang:	Volltext
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