Prediction and Optimal Scheduling of Advertisements in Linear Television

Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of potential consumers and television commercials can be an effecti...

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Veröffentlicht in:	arXiv.org 2016-08
Hauptverfasser:	Panaggio, Mark J, Pak-Wing Fok, Bhatt, Ghan S, Burhoe, Simon, Capps, Michael, Edholm, Christina J, Fadoua El Moustaid, Emerson, Tegan, Star-Lena Estock, Gold, Nathan, Halabi, Ryan, Houser, Madelyn, Kramer, Peter R, Hsuan-Wei, Lee, Li, Qingxia, Li, Weiqiang, Lu, Dan, Qian, Yuzhou, Rossi, Louis F, Shutt, Deborah, Yang, Vicky Chuqiao, Zhou, Yingxiang
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Demographics Marketing Optimization Schedules Scheduling Target markets Television Television advertising
Online-Zugang:	Volltext
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