Revenue Optimization with Approximate Bid Predictions

In the context of advertising auctions, finding good reserve prices is a notoriously challenging learning problem. This is due to the heterogeneity of ad opportunity types and the non-convexity of the objective function. In this work, we show how to reduce reserve price optimization to the standard...

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Veröffentlicht in:	arXiv.org 2017-11
Hauptverfasser:	Andrés Muñoz Medina, Vassilvitskii, Sergei
Format:	Artikel
Sprache:	eng
Schlagworte:	Auctioning Convexity Optimization Revenue
Online-Zugang:	Volltext
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