Researching Sales Forecasting Practice: Commentaries and authors’ response on “Conducting a Sales Forecasting Audit” by M.A. Moon, J.T. Mentzer & C.D. Smith

Sales forecasting is a common activity in most companies affecting operations, marketing and planning. Little is known about its practice. Mentzer and his colleagues have developed a research programme over twenty years aimed at rectifying the gap in knowledge. Most recently, in the Mentzer et al. (...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of forecasting 2003, Vol.19 (1), p.27-42
Hauptverfasser:	Fildes, Robert, Bretschneider, Stuart, Collopy, Fred, Lawrence, Michael, Stewart, Doug, Winklhofer, Heidi, Mentzer, John T., Moon, Mark A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Audit Audits Forecasting management Forecasting practice Forecasting support systems Forecasting systems Forecasting techniques Performance measurement Research methodology Sales forecasting Studies Supply chain
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!