Integration of online and offline channels: a view of O2O commerce

Purpose This study uses the travel industry as the research context and investigates online–offline integration between the different business entities of hoteliers and online travel agencies (OTAs). The purpose of this paper is threefold: first, to examine cooperation between hotels and OTAs; secon...

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Veröffentlicht in:	Internet research 2018-08, Vol.28 (4), p.926-945
Hauptverfasser:	Chang, Yu-Wei, Hsu, Ping-Yu, Yang, Qing-Miao
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Business Channels Consumer behavior Cooperation Customer satisfaction Customer services Data points Electronic commerce Halo effect Hotels Hotels & motels Literature Reviews Model testing Perceptions Quality of service Reaction Time Research Methodology Retail stores Retailing Success Travel Travel agencies Usability Websites
Online-Zugang:	Volltext
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