Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cross‐cultural management

Businesses have recognized the importance of corporate social responsibility (CSR) for overall fulfillment of strategic prerequisites. Long‐term success for any business enterprise is not possible without giving due attention to CSR. This paper aims to ascertain the unfamiliar communication links th...

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Veröffentlicht in:	Corporate social-responsibility and environmental management 2018-07, Vol.25 (4), p.704-711
Hauptverfasser:	Hao, Yunhong, Farooq, Qamar, Sun, Yuan
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Corporate responsibility corporate social responsibility Cross cultural management cross‐cultural learning interest cultural diversity Digital media organizational environment social media Social networks Social responsibility social sustainability Test procedures
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