Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry

In today's society, the trend of ethical consumerism is undeniable. Yet, even though consumers are ethically concerned, they rarely transform their intentions into a green purchasing behaviour—and this phenomenon is also evident in the sustainable fashion industry. This study aims to understand...

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Veröffentlicht in:	International journal of consumer studies 2018-07, Vol.42 (4), p.419-429
Hauptverfasser:	Wiederhold, Marie, Martinez, Luis F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes attitude‐behaviour gap Barriers Clothing industry Communication strategies Consumer behavior Consumerism Consumers Consumption ethical consumer behaviour Ethics Fashion fast fashion green apparel Grounded theory Habits Purchasing Reasoned action theory sustainable fashion theory of planned behaviour theory of reasoned action Transparency
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