The art of building initial trust in medical services

Purpose The purpose of this study is to investigate the antecedents of the patient’s initial trust in the doctor. In this sense, it is proposed that trust in the hospital plays a mediating role in the relationship between the physical evidence in the service environment and the patient’s initial tru...

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Veröffentlicht in:	International journal of pharmaceutical and healthcare marketing 2018-07, Vol.12 (2), p.94-112
Hauptverfasser:	Terres, Mellina da Silva, Basso, Kenny
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Data processing Design Design factors Digital signatures Health care industry Health services Hospitals Influence Marketing Patients Registration Reputations Social factors Studies Trust Variance analysis
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