Information effects on consumers' willingness to purchase irradiated food products

This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejecto...

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Veröffentlicht in:Applied economic perspectives and policy 2005-03, Vol.27 (1), p.37-48
Hauptverfasser: Nayga, Rodolfo M., Aiew, Wipon, Nichols, John P.
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container_title Applied economic perspectives and policy
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creator Nayga, Rodolfo M.
Aiew, Wipon
Nichols, John P.
description This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.
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source Wiley-Blackwell Journals; RePEc; Business Source Complete
subjects Agribusiness
Agricultural economics
Applied Analyses
behavior change
Consumer attitudes
consumer education
Consumer goods
Consumer information
Consumer psychology
Consumer research
Consumers
D120
D180
Electron beams
Food industries
Food irradiation
Food products
food quality
food safety
foods
Ground beef
Irradiation
L660
Studies
willingness to buy
willingness to pay
title Information effects on consumers' willingness to purchase irradiated food products
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