Information effects on consumers' willingness to purchase irradiated food products
This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejecto...
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Veröffentlicht in: | Applied economic perspectives and policy 2005-03, Vol.27 (1), p.37-48 |
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description | This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology. |
doi_str_mv | 10.1111/j.1467-9353.2004.00206.x |
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Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.</description><subject>Agribusiness</subject><subject>Agricultural economics</subject><subject>Applied Analyses</subject><subject>behavior change</subject><subject>Consumer attitudes</subject><subject>consumer education</subject><subject>Consumer goods</subject><subject>Consumer information</subject><subject>Consumer psychology</subject><subject>Consumer research</subject><subject>Consumers</subject><subject>D120</subject><subject>D180</subject><subject>Electron beams</subject><subject>Food industries</subject><subject>Food irradiation</subject><subject>Food products</subject><subject>food quality</subject><subject>food safety</subject><subject>foods</subject><subject>Ground beef</subject><subject>Irradiation</subject><subject>L660</subject><subject>Studies</subject><subject>willingness to buy</subject><subject>willingness to pay</subject><issn>1058-7195</issn><issn>2040-5790</issn><issn>1467-9353</issn><issn>2040-5804</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><sourceid>X2L</sourceid><recordid>eNqNUMFu1DAQjRBIlMIfIBFx4ZQwtuPYOVZVy7Zq1UILrLiM3MTZJuzGwU7K7t930qA9gYSl8Yz05r2ZeVEUM0gZvY9tyrJcJYWQIuUAWQrAIU-3z6KDPfCcapA6UayQL6NXIbQATGqdH0Rfzrra-Y0ZGtfFtq5tOYSYytJ1YdxYHz7Ev5v1uulWnQ0hHlzcj768N8HGjfemasxgq7h2rop776qR6K-jF7VZB_vmTz6Mbk5Pbo8XycXVp7Pjo4ukzDO5TPKi5nf8ToIuhOaZqaq81KqsJdgqUxYYhc1AMJMXOVC2XFmVF4pXmWTiMHo_q9LYX6MNA7Zu9B0NRLpfiskFatJzU-ldCN7W2PtmY_wOGeBkH7Y4uYSTSzjZh0_24Zaoi5nqbW_LPc-NvbcPZmXxAYXhir7dVABISg0Fo-gphMJM4_2wIanLWYqctLv_XgGPTq6vzydsgibkCViSnpj1aJl_qCV_O-jtzGrD4PyeJxSAUorgZIabMNjtHjb-J-ZKKImL5Q9c3H7m39T5d7yk_ndzf20cmpVvAn694cAEQKEzrbV4BDgywwE</recordid><startdate>200503</startdate><enddate>200503</enddate><creator>Nayga, Rodolfo M.</creator><creator>Aiew, Wipon</creator><creator>Nichols, John P.</creator><general>Oxford University Press</general><general>Blackwell Publishing</general><general>Agricultural and Applied Economics Association</general><general>John Wiley & Sons, Inc</general><scope>FBQ</scope><scope>BSCLL</scope><scope>DKI</scope><scope>X2L</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>200503</creationdate><title>Information effects on consumers' willingness to purchase irradiated food products</title><author>Nayga, Rodolfo M. ; Aiew, Wipon ; Nichols, John P.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c645X-69f2b2b50893824add6c87cf50ed47e017e0e4031a6960031e27e76972d4513</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2005</creationdate><topic>Agribusiness</topic><topic>Agricultural economics</topic><topic>Applied Analyses</topic><topic>behavior change</topic><topic>Consumer attitudes</topic><topic>consumer education</topic><topic>Consumer goods</topic><topic>Consumer information</topic><topic>Consumer psychology</topic><topic>Consumer research</topic><topic>Consumers</topic><topic>D120</topic><topic>D180</topic><topic>Electron beams</topic><topic>Food industries</topic><topic>Food irradiation</topic><topic>Food products</topic><topic>food quality</topic><topic>food safety</topic><topic>foods</topic><topic>Ground beef</topic><topic>Irradiation</topic><topic>L660</topic><topic>Studies</topic><topic>willingness to buy</topic><topic>willingness to pay</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Nayga, Rodolfo M.</creatorcontrib><creatorcontrib>Aiew, Wipon</creatorcontrib><creatorcontrib>Nichols, John P.</creatorcontrib><collection>AGRIS</collection><collection>Istex</collection><collection>RePEc IDEAS</collection><collection>RePEc</collection><collection>CrossRef</collection><jtitle>Applied economic perspectives and policy</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Nayga, Rodolfo M.</au><au>Aiew, Wipon</au><au>Nichols, John P.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Information effects on consumers' willingness to purchase irradiated food products</atitle><jtitle>Applied economic perspectives and policy</jtitle><stitle>Review of Agricultural Economics</stitle><addtitle>Review of Agricultural Economics</addtitle><date>2005-03</date><risdate>2005</risdate><volume>27</volume><issue>1</issue><spage>37</spage><epage>48</epage><pages>37-48</pages><issn>1058-7195</issn><issn>2040-5790</issn><eissn>1467-9353</eissn><eissn>2040-5804</eissn><abstract>This study assessed the effect of information related to the food irradiation process on consumers' willingness to purchase irradiated food products and the perceived consumer segment to which they belonged ("strong buyer," "interested," "doubter," or "rejector" of irradiated food). Two types of information were presented: the nature and benefits of food irradiation and information about two ways in which food can be irradiated. Positive shifts in the responses were observed in both the consumer segment to which they belonged and willingness to buy after the presentation of information about food irradiation technology.</abstract><cop>Oxford</cop><pub>Oxford University Press</pub><doi>10.1111/j.1467-9353.2004.00206.x</doi><tpages>12</tpages></addata></record> |
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subjects | Agribusiness Agricultural economics Applied Analyses behavior change Consumer attitudes consumer education Consumer goods Consumer information Consumer psychology Consumer research Consumers D120 D180 Electron beams Food industries Food irradiation Food products food quality food safety foods Ground beef Irradiation L660 Studies willingness to buy willingness to pay |
title | Information effects on consumers' willingness to purchase irradiated food products |
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