Case studies of direct marketing value-added pork products in a commodity market
Differentiation and branding of fresh pork products have created interest in the potential for swine producers to invest further up the pork supply chain to capture a greater share of the consumer's dollar. However, the ultimate success of producer-owned ventures will depend on their ability to...
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| Veröffentlicht in: | Applied economic perspectives and policy 2004-06, Vol.26 (2), p.266-279 |
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| container_title | Applied economic perspectives and policy |
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| creator | Buhr, Brian L. |
| description | Differentiation and branding of fresh pork products have created interest in the potential for swine producers to invest further up the pork supply chain to capture a greater share of the consumer's dollar. However, the ultimate success of producer-owned ventures will depend on their ability to identify market opportunities and execute merchandising strategies to maintain sales of a perishable and seasonally variable pork product in a commodity market environment. To better understand the competitive issues in pork marketing on a small scale, three firms already engaged in direct marketing of fresh pork products are examined and reported as case studies. |
| doi_str_mv | 10.1111/j.1467-9353.2004.00175.x |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1058-7195 |
| ispartof | Applied economic perspectives and policy, 2004-06, Vol.26 (2), p.266-279 |
| issn | 1058-7195 2040-5790 1467-9353 2040-5804 |
| language | eng |
| recordid | cdi_proquest_journals_206529406 |
| source | RePEc; Wiley Journals; Business Source Complete |
| subjects | Animal husbandry Case studies Customers Direct marketing Economies of scale Eggs Hispanics Hogs market competition Marketing meat products Meats Nahunta, North Carolina New Milford, Connecticut niche markets Ogden, Utah Pork Research Cases Supply chain management Value added value-added products |
| title | Case studies of direct marketing value-added pork products in a commodity market |
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