Smartphone user segmentation based on app usage sequence with neural networks

•Smartphone user segmentation method utilizing app usage sequence is proposed.•We applied a neural network, a variant of the seq2seq architecture, which is suitable for usage sequence.•Segmentation result of our proposed method outperforms all other segmentation methods.•Our method also calculate ve...

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Veröffentlicht in:	Telematics and informatics 2018-05, Vol.35 (2), p.329-339
Hauptverfasser:	Lee, Younghoon, Park, Inbeom, Cho, Sungzoon, Choi, Jinhae
Format:	Artikel
Sprache:	eng
Schlagworte:	App usage sequence Artificial neural networks Demographics Marketing Neural network Neural networks Product development Segmentation Seq2seq Smartphone Smartphones Social networks Use statistics User segmentation Users
Online-Zugang:	Volltext
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