COMPETITIVE INTELLIGENCE AT PROCTER & GAMBLE: A CASE STUDY IN TRADE SECRETS

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Bibliographische Detailangaben
Veröffentlicht in:	The Journal of legal studies education 2003-12, Vol.21 (1), p.109-149
Hauptverfasser:	Kurtz, Janell M., Schuler, Drue K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Antitrust Baby boomers Case studies Chairman of the board Commercial law Competition Consumers Decision making Espionage Ethics Exhibits Females Independent contractors Intellectual property Intelligence gathering Intention Males Market positioning Market segments Marketing Organizational Culture Product lines Professional ethics Students Teaching Methods Values Women
Online-Zugang:	Volltext
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